India, April 19 -- The 'USC Speak Your Mind Challenge' is spreading mental health awareness across social media platforms like TikTok and Instagram. Inspired by the viral Ice Bucket Challenge that raised millions for ALS research, this campaign follows a similar format: participants have a bucket of ice-cold water dumped over their heads, then nominate someone else to take on the challenge.

While the ice bucket challenge spreads awareness regarding mental health, the donations go straight to the mental health nonprofit Active Minds. Those who complete the challenge tag one of their friends to carry the trend forward, spreading awareness even further.

The trend began on March 31 this year when a club named 'MIND' (Mental Health Needs Dis...