India, Jan. 16 -- Following a government order and rising concerns over road safety, quick commerce giants Blinkit, Zepto, and Swiggy Instamart have officially retired their "10-minute" delivery taglines. Customers from across the country have spoken with HT.com to share their opinions on the change, saying they are happy about it. Many expressed that they would rather wait 30 minutes for an order than see a delivery partner risk their life on the road.

Manasa Ramakrishnan, a 35-year-old content and community marketing manager at The/Nudge Institute, who lives with her husband in an apartment in Manyata Tech Park in Bengaluru, shared that her preferred platform is Blinkit.

"It is perfectly fine if I get my order in 20-30 minutes, as lon...