India, July 23 -- Bombay Shaving Company Founder and CEO Shantanu Deshpande took to LinkedIn to make a bold prediction about the future of Indian skincare brand Minimalist, claiming the brand is likely to "die (or cease to exist in any meaningful way) in the next 3-5 years."
In his post, Deshpande said that the founders of Minimalist had exited the business after selling it for a massive Rs.3,000 crore deal, claiming they earned Rs.2,000 crore for themselves. "It was the right thing to do. I would have done the same," he added.
However, he suggested that the brand is now orphaned with both the founders and the CEO no longer in the picture. "A new CEO is at the helm of a struggling giant. There will be a combination of 'focus on our core...
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