India, Jan. 24 -- Crocs Inc. has unveiled $150 Lego-shaped clogs as part of a new multiyear partnership with Danish toymaker Lego, betting on collectible, buzz-driven footwear. According to The Detroit News, the collaboration will kick off with adult-sized clogs shaped like Lego bricks, set to launch globally on Feb 16.

Another release is planned for spring.

Each pair includes a Lego minifigure and four miniature Crocs shoes, positioning the footwear as a collector's item rather than a mass-market product. The clogs will be sold through both companies' websites and select Lego retail stores, and are priced well above Crocs' usual $35-$50 range.

Crocs brand president Anne Mehlman told The Detroit News that Lego's wide-ranging fan base, ...