India, May 3 -- The Indian Premier League (IPL) isn't just a cricket tournament, it's a full-blown cultural phenomenon in India. With every new season, fans go all out to support their teams, and Royal Challengers Bangalore (RCB) remains one of the most talked-about franchises. Despite having a massive fan base and some of the biggest names in cricket, RCB are yet to win an IPL title, and their struggle has become both a rallying cry and a meme.

Riding on that wave of fandom and humour, content creator Sarthak Sachdeva came up with a social experiment that quickly went viral. He printed QR codes linked to his payment account with the words "Donate Rs.10 for RCB Goodluck" and pasted them across public places, walls, poles, and random stre...