India, Feb. 21 -- As the Mahakumbh Mela 2025 witnesses an estimated 550 million devotees taking a dip in the sacred confluence of the Ganga, Yamuna, and mythical Saraswati, an unusual service has emerged for those unable to attend in person. A local entrepreneur is offering a 'digital snan' (holy dip) service, wherein he collects photographs sent via WhatsApp and immerses them at the Sangam on behalf of devotees. This symbolic ritual comes at a cost of Rs.1,100 per individual.

A video of a man showcasing his unique business surfaced on Instagram, but it failed to impress the internet.

The post elicited a range of reactions from the internet. One user quipped, "China have DeepSeek, so what we have DeepSnaan." Another commented, "Ram Naam...