India, Feb. 27 -- There should be a disclaimer on fully AI-generated content to prevent manipulation, HT Digital CEO Puneet Jain said at the DNPA Conclave 2025 on Thursday.

"Content that is 100 per cent AI-generated should carry some form of disclaimer so that people are not manipulated and they can differentiate what is true and what is fake," Jain said at the conclave themed around 'Media Transformations in the AI Age'.

He said that credible and verified news accounts should be labelled to help people make informed decisions.

The HT Digital CEO also called for a policy ecosystem that encourages collaboration among policymakers, content creators, and digital platforms.

The Digital News Publishers Association (DNPA) represents 20 medi...