New Delhi, June 19 -- India's ambitious drive to eliminate Sickle Cell Disease (SCD) by 2047 is gaining momentum this month with the launch of a national media campaign titled "India's Fight Against Sickle Cell: From Awareness to Action."

The campaign, led by Hindustantimes.com and HealthShots in partnership with Novo Nordisk and NASCO (National Alliance of Sickle Cell Organisations) as Knowledge Partner, aims to enhance public understanding and drive systemic action on SCD.

The campaign begins in June to mark the significance of World Sickle Cell Day, observed globally on June 19th. To honour this milestone and deepen the national conversation, the initiative will culminate in a high-level conclave on June 30th, 2025, at The Lalit, New...