U.S., Feb. 20 -- ClinicalTrials.gov registry received information related to the study (NCT07420842) titled 'Influencer Marketing and Adolescent E-cigarette Use' on Feb. 01.
Brief Summary: Adolescents (N = 700) participated in the online survey-based randomized experiment focused on understanding youth perceptions of e-cigarette influencer marketing on social media. Specifically, the study assessed how age appearance of social media influencers, fitness-related contextual framing of e-cigarette content, and perceived influencer credibility jointly shape adolescent harm perceptions, appeal, and susceptibility to e-cigarette use. Participants were randomly shown 6 videos, featuring younger- or older-looking influencers promoting e-cigarettes...