U.S., March 28 -- ClinicalTrials.gov registry received information related to the study (NCT06898333) titled 'Implementation and Effectiveness of the BJC-Pink and Pearl Project on Lung Cancer Screening' on March 20.

Brief Summary: The investigators proposal is ripe for executing as the investigators seek to leverage this "natural experiment" initiated by the BJC health system to evaluate the effectiveness of the Pink & Pearl Campaign as an implementation strategy to promote lung cancer screening (LCS) uptake among LCS-eligible women undergoing mammography at BJC West County. This evaluation is grounded in the Integrated Screening Action Model that depicts individual- and environmental-level influences on the screening behavior process. Usi...