India, Dec. 16 -- Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), announced a significant expansion into the packaged foods market with the relaunch of 75-year-old legacy foods brand SIL as its flagship offering in the segment. This marks RCPLs comprehensive foray into the foods category, beginning with SILs new portfolio across noodles, jams, ketchups, sauces and spreads.
Revitalised with a fresh, contemporary identity, the new SIL brings back the flavours generations loved now developed to meet the taste, quality and value expectations of modern Indian families. As RCPLs flagship foods brand, SIL anchors the companys first major foray into the packaged foods category and sets the foundation for a robust, future-ready foods portfolio.
Staying true to RCPLs promise of delivering global-quality products at affordable prices, SIL returns as a wholesome, accessible and value-driven foods brand for Indian households. The revival of SIL also marks a significant step in RCPLs vision of building a future-forward FMCG business while reintroducing and strengthening Indias cherished legacy brands.
Ketan Mody, Executive Director, Reliance Consumer Products Limited, said, The relaunch of SIL represents a significant milestone in RCPLs growth journey as we make our first comprehensive entry into the packaged foods space. By introducing SIL as our flagship foods brand, and expanding it across noodles, jams, ketchups, sauces and spreads, we aim to build a strong and accessible foods portfolio for every household. SIL embodies the perfect blend of heritage and innovation, enabling us to bring high-quality, value-driven food products inspired by India, meant for the world.
The refreshed SIL range brings back the flavours generations grew up with, now crafted for todays consumers. The noodles portfolio includes four variants Masala, Atta with Veggies, Korean K-Fire and Chow-Chow with convenient pricing starting at Rs 5. SIL Ketchup, made from real tomatoes and free from artificial ingredients or synthetic colours, offers pure, everyday flavour with packs starting at Rs 1. The SIL Mixed Fruit Jam, made using eight real fruits and 22% more fruit content, delivers a rich, fruitier taste in 100g, 200g and 500g packs starting at Rs 22.
For over 75 years, SIL has brought flavour and delight to Indian households. The refreshed portfolio is backed by deep consumer research and developed with natural, quality ingredients to bring modern convenience with nostalgic taste.
Published by HT Digital Content Services with permission from FoodTechBiz.