India, July 28 -- Nutrica Foods, a lifestyle and wellness brand by BN Group, has forayed into the honey category with the launch ofNutrica Bee Honey, a range of purpose-led variants designed for energy, fitness, and immunity. The product is now available across general trade stores in Delhi.
With health-conscious living becoming a priority for millions of Indians, Nutrica's entry into honey comes at an opportune time. Known for its functionally designed cooking oils, the brand is now extending its wellness promise with a superfood that has been a staple in Indian households for centuries, honey.Nutrica Bee Honey introduces a purposeful approach to this traditional favorite, offering three distinct variants crafted to meet the needs of today's active lifestyles.
ThePro-Energy Multiflora Honeyfeatures a natural blend of diverse flora, rich in antioxidants and nutrients, to provide sustained energy throughout the day. ThePro-Fitness Lemon Infused Honeycombines the natural sweetness of honey with the tang of lemon, aiding digestion, metabolism, and weight management. ThePro-Immunity Tulsi Infused Honeyharnesses the medicinal power of Tulsi to strengthen immunity and offer relief from common coughs and colds.
Free from artificial preservatives and added sugar, each variant is designed to deliver pure and functional nutrition. Nutrica sources its honey from regions abundant in natural flora and ensures that every batch undergoes rigorous testing for purity and authenticity. This commitment to clean-label practices and functional health benefits continues to define the brand's portfolio, well aligned with BN Group's ideology of Building Nation.
"Nutrica Bee Honey is not just a new product, it's an extension of who we are and what we stand for," saidSparsh Sachar, Director and Business Head, FMCG, Nutrica, BN Group. "We have built Nutrica to support modern, active lifestyles with products rooted in both tradition and innovation. With our honey range, we're offering a clean, natural solution that aligns with evolving wellness needs. It's these purposeful choices that reflect the larger commitment BN Group has always upheld, creating everyday essentials that help nurture healthier communities."
The launch strengthens Nutrica'sfunction-first portfolio, which includes vitamin C-enriched cooking oils, and reflects the company's commitment to purposeful, everyday wellness solutions. With a pricing strategy that is premium yet accessible, Nutrica aims to bring the benefits of high-quality honey to a wider base of Indian households. This debut also marks a key step in the brand's vision of expanding further into thenatural and functional food space, delivering products that help consumers live healthier every day.
Published by HT Digital Content Services with permission from FoodTechBiz.