India, March 21 -- The Swiss chocolate manufacturer is rolling out its Chocobakery treats to Mexico, the company's fourth biggest marketand Latin America's second largest economy, following the successful launch of the range in Brazil and much of the rest of Latin America.
The Chocobakery portfolio includesChoco Trio, a chocolate bar combining milk chocolate with crunchy biscuit pieces,Choco Cookies, featuring a soft and buttery dough along with creamy chocolate fillings, andChoco Biscuit, a perfect combination of chocolate and biscuit. The three product ranges are available in different varieties and formats, under the popularNestlebrand but also strong local brands such asGaroto.
In Mexico more specifically, and starting in April, consumers will be able to enjoy theChoco Triorange in three variations: peanut, cookies and cream, and chocolate.
"Chocobakery is one of the fastest growing segments in confectionery in Latin America," said Corinne Gabler, head of Confectionery at Nestle. "In Mexico, the chocolate market has experienced significant growth, especially in the tablet segment, which, although representing only 3% of the total, has seen a 24% increase in the last year3. In this context, we are now introducing Nestle Choco Trio in Mexico. This launch not only enriches our portfolio but also brings an entirely new, premium indulgence to the Mexican consumers."
As part of Nestle's growth strategy, the company is focusing on fewer, bigger and better global launches that demonstrate significant growth potential. The Chocobakery range has been identified as one of Nestle's six 'big bets' for 2025, with the capability to generate over 100 million Swiss francs in annual sales.
Constant innovation to deliver new textures and flavors
Nestle is continuously leveraging its confectionery innovation expertise to deliver great-tasting offerings, while incorporating new textures and flavors in a way that brings value to consumers."OurR&Dexperts carefully balanced the recipe ingredients and designed the optimum baking method to deliver a delicious, crunchy biscuit every time," said Louise Barrett, head of the Nestle Research and Development Center for Confectionery in York. "A precision filling technique that helps to make it the perfect triple combination with the chocolate and crunchy biscuit."
Leveraging Nestle's established presence in Mexico
The decision to expand to Mexico was based on Chocobakery's strong results in Brazil as well as the potential of the Mexican market. Nestle already has a diverse portfolio in the country, with over 80 brands and 1 600 products, and the company has announced plans to invest one billion US dollars in Mexico over the next three years to boost investment in infrastructure and establish the country as an export hub.
Nestle has a long-standing presence in Mexico, with deep roots in the country dating back 95 years. This historical presence allows the company to leverage its established infrastructure, supply chain and local knowledge to support its growth strategies.
Published by HT Digital Content Services with permission from FoodTechBiz.