India, April 16 -- The latest revolution in cold coffee - Nescafe Espresso Concentrated range - has officially arrived in Europe, starting with the UK. Nescafe is the top-selling coffee brand in the UK, and with the Nescafe Espresso Concentrated range, the brand is now enabling cold coffee lovers to craft their very own barista-style iced coffee right from the comfort of their own homes.
Traditionally a tea market, the UK now has more regular coffee drinkers (63%) than tea drinkers (59%), in part due to the versatility of coffee. The Nescafe Espresso Concentrated range empowers consumers to get creative and make their own, personalized iced beverage, be it a creamy iced latte, a robust iced americano, or even mix it in a refreshing twist with lemonade or juice. Because the concentrate easily dissolves in water or milk, coffee drinkers can create cafe-style beverages in an instant.
"With its growing popularity among younger generations, cold coffee continues to drive growth in the coffee category," said Axel Touzet, Head of Nestle's Coffee Brands Strategic Business Unit. "Nescafe Espresso Concentrated captures what young people want in an iced coffee: convenience, personalization and quality. As one of our six 'big bets' for 2025, this latest innovation has significant growth potential, with the ability to generate over 100 million Swiss francs globally in annual sales over the coming years."
Each bottle of Nescafe Espresso Concentrated contains 16 servings and is available in three flavors: vanilla, caramel and classic.
Following its successful launch in the US, Japan, China and Australia, plans are underway to launch Nescafe Espresso Concentrated globally across Asia, Latin America and Europe.
Published by HT Digital Content Services with permission from FoodTechBiz.