India, March 6 -- Morde, India's leading B2B chocolate manufacturer, is thrilled to announce the launch of its fresh, new brand identity and packaging at Aahar 2025, the International Food & Hospitality Fair, taking place in New Delhi from March 4-8. This unveiling marks a significant milestone in Morde's evolution, representing the first major rebranding as the company enters its 5th decade of existence, and reflecting its commitment to empowering customers and solidifying its position as a leader in the chocolate industry.
Founded in 1983 by Chairman M. Chandrakant Morde, the company began by supplying local bakeries and artisans, steadily growing to serve three generations of customers, including renowned names and several leading consumer biscuit and ice cream brands. This rebranding initiative signals a new era, building on its legacy while embracing the future.
Aahar provides the perfect platform for Morde to showcase its new look to a wide audience of industry professionals, distributors, and potential partners. The timing aligns perfectly with the company's strategic growth plans, allowing Morde to connect with key stakeholders at the beginning of the new fiscal year and capitalize on the increased business activity surrounding the event.
Evolving with the market
The new brand identity embodies Morde's dedication to "Dream Higher," encouraging its customers to reach new heights in their businesses and achieve their aspirations. The refreshed logo and packaging designs are modern, vibrant, and reflect the quality and innovation that Morde is known for. The new packaging will begin rolling out on shelves shortly after the exhibition.
This rebranding initiative responds to evolving customer needs in the B2B chocolate market. Customer needs have shifted from a focus on quality and value to desires for prestige and confidence. Morde recognizes the need to connect with its customers emotionally, offering chocolate and much more. Morde has fostered strong customer relationships by offering unique experiences like the Chocolate Academy, building community, and demonstrating alignment with evolving customer values. This strategy differentiates Morde from competitors and builds lasting customer loyalty. This shift is driven by a larger cultural context where customer aspirations have changed.
Essentially, B2B chocolate customers have moved from simple baking to gourmet baking, where culinary skill has become an art form. Morde, with its diverse product range, exhibits not only a passion for chocolate but also pride in its operations, making it the ideal partner for customers who share this passion and pride.
Published by HT Digital Content Services with permission from FoodTechBiz.