India, Oct. 16 -- As India lights up for the festive season, MONIN India brings its own touch of sparkle with the Indian Rasa Range, a collection that celebrates Indian flavors. Rooted in the campaign theme Brighter With You, the range reimagines Indias most beloved tastes through a modern lens inviting chefs, baristas, mixologists, and home creators to rediscover the joy of flavor during the season of lights.
At the heart of the launch is MONINs Chai Tea Concentrate, a contemporary ode to Indias favourite comfort cup. Infused with the warmth of cardamom, cloves, and ginger, its as versatile as it is nostalgic perfect for everything from spiced lattes to creamy desserts and festive cocktails.
Supporting this hero are:
Rose: Floral and fragrant, reminiscent of classic mithai.
Spiced Jamun: Tangy and playful, a nod to Indias street-side indulgences.
Raw Mango: A refreshing balance of sweet and sour, evoking summer nostalgia.
Hibiscus: Bright and floral, modern yet rooted in tradition.
The range has been designed in line with insights from MONIN Indias recent trend study, Reimagining Indian Drinks and Desserts for Modern Hospitality Menus in 2025, enabling chefs and baristas to bridge traditional flavors with global presentation.
Diwali is a moment of gratitude for us at MONIN a celebration of creativity, connection, and culture, says Germain Araud, managing director, MONIN India. With Brighter With You, were celebrating the people and partners who make our journey meaningful, and the flavours that make India truly special.
Adding to this, Sai Harish, head of Marketing, MONIN India, shares, Indias beverage culture is constantly evolving deeply rooted in tradition yet always open to reinvention. The Indian Rasa Range embodies that spirit, encouraging creators to reimagine familiar flavours in fresh, modern ways.
Brighter With You: A Celebration of Collaboration
True to MONINs spirit of partnership, Brighter With You is an initiative that will see collaborations with cafs, bars, and restaurants across India, where chefs, baristas, and mixologists will craft limited-edition menus and tasting experiences inspired by MONINs Indian Rasa Range.
Each collaboration will reinterpret festive flavours through a local lens from spiced beverages and artisanal desserts to inventive cocktails and plated creations showcasing how tradition can meet innovation on every table. Beyond the menu, select partners will host live demos, workshops, and pairing sessions, offering guests an immersive way to explore flavour and craftsmanship together.
Price & Availability
The Indian Rasa Range is available through select cafs, restaurants, and bars across India, as well as online via Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto in 700ml & 250ml bottles.
Published by HT Digital Content Services with permission from FoodTechBiz.