India, May 20 -- The MONIN Coffee Creativity Cup (MCCC) 2025 is officially underway, launching this year's theme, "Alchemy of Flavors: A Fusion of MONIN & Exquisite Coffee," to spotlight India's most creative coffee professionals. Organized by MONIN India, a global leader in premium syrups and beverage solutions, the competition offers a dynamic platform for baristas to showcase their imagination, skill, and flair for flavor innovation. Winners at both regional and national levels will receive exciting prizes, with the Grand Finale champion earning a global coffee experience and international farm visit.
Challenging participants to craft espresso-based mocktails using MONIN's extensive portfolio of beverage solutions, MCCC 2025 received thousands of entries from across the country. From these, 15 finalists were selected to compete in the Delhi regional round, marking the official launch of the nationwide contest. Following an inspiring showcase of creativity and craftsmanship, the top three participants selected to advance to the National Finale in Jaipur are: Yogesh Kumar (Winner), Amish Ghai (1st Runner Up) and Ram Partap Kumar (2nd Runner up)
These regional finalists will join champions from the upcoming Mumbai and Bangalore rounds to compete for the coveted national title. The winner of the National Finale will go on to represent India at the MONIN Coffee Creativity Cup Asia Finals in Kuala Lumpur, Malaysia on 9th September 2025, joining top talent from across the Asia-Pacific region.
This year's theme, "Alchemy of Flavors," invites baristas and beverage professionals to explore bold and unexpected combinations-blending MONIN's versatile flavors with the art of modern coffee brewing. It reflects the evolution of India's coffee culture and MONIN's ongoing mission to empower hospitality professionals with meaningful platforms for innovation and recognition.
Germain Araud, managing director of MONIN India, shared his thoughts on the competition, "We're proud to return with the MONIN Coffee Creativity Cup this year. This initiative is designed to offer a meaningful springboard for emerging talent, providing visibility and access to a wider, even global stage. It reflects MONIN's deep-rooted commitment to giving back to the community that inspires us every day. As MONIN continues to grow within the coffee industry, this competition offers us a valuable opportunity to discover the passion and innovation that professionals bring to their craft."
As MONIN continues to lead the way in beverage innovation, the MCCC 2025 stands as a bold testament to its dedication to nurturing talent, creativity, and collaboration within India's thriving coffee community.
Published by HT Digital Content Services with permission from FoodTechBiz.