India, May 29 -- MedusaBeverages, one of India's fastest-growing beer brands, has officially expanded its footprint into Haryana, marking a significant milestone in its growth journey across India. With this launch,Medusacontinues its vision of making premium, easy-drinking beers accessible to a wider consumer base.
As part of the rollout,Medusahas introduced its flagship productMedusaPremium Beer along with other variants includingMedusaAir and House of the Dragonin Haryana.
Currently,Medusabeers are available acrossretail outlets and on-trade partnersincluding top bars, restaurants, and liquor stores in major cities such asGurgaon, Faridabad, Panipat, Karnal, Hisar, and Ambala, among others.
Speaking on the expansion,Avneet Singh, Founder and CEO ofMedusaBeverages, said, "Haryana represents an important market in our north India expansion strategy, not just because of its proximity to our stronghold in Delhi-NCR, but also due to its fast-evolving consumer landscape. Cities like Gurgaon and Faridabad are hubs of youth culture, nightlife, and changing lifestyle preferences - which aligns perfectly with whatMedusastands for. Our vision is to cater to consumers who resonate with bold, modern India, and we believe Haryana is ready for a brand likeMedusathat brings together quality, design, and culture. This is just the beginning of an exciting journey."
MedusaBeverages has witnessed rapid traction since its inception, emerging as a go-to choice for consumers in key northern states. The Haryana launch reinforces the company's commitment to scale sustainably while maintaining a strong focus on community, quality, and consumer engagement.
Published by HT Digital Content Services with permission from FoodTechBiz.