India, Sept. 26 -- Marico, one of India's leading FMCG companies, participated in World Food India 2025, scheduled from September 25to 28in New Delhi to reinforce its commitment towards innovating its foods portfolio for a healthier India. The event was attended bySaugata Gupta, MD & CEO, Marico Limited and Dr. Shilpa Vora, Chief R&D Officer, Marico Limited, along with senior leaders of the company.
Marico Limited was among the select few FMCG companies to feature in theInnovation Pavilion,which was inaugurated by the Honorable Prime Minister, Shri. Narendra Modi ji. Here, Maricohighlighted its pioneering R&D efforts through a technology showcase, including LoSorb Technology, Hybrid Extrusion Technology and DOC Valorization. Each of these innovations has been developed to address evolving consumer needs with science-backed, practical solutions.
LoSorb Technologyenables 15%-30% lower fat absorption in Saffola Oil, including the cold-pressed variants. This breakthrough results in lighter, less oily foods, allowing consumers to enjoy their favourite indulgences with significantly reduced guilt - an important benefit in a health-conscious market.
Hybrid Extrusion Technologyoffers flexibility and versatility in processing,enabling the use of nutritious grains and pulses to create innovative product formats.One such example is the O-ring shaped noodle in Saffola Oodles, designed toreduce mess while offeringa wholesome combination of oats, pearl millet, semolina, and vegetables.This technology also powers products like Saffola Muesli, made withextruded ingredients like natural flavor pops and multigrain flakes andhas recently been extended to Saffola Crunchiez.
DOC Valorizationrepresents Marico's commitment to sustainability and circularity in the food system. Researched in collaboration with NIFTEM, Kundli, this approach focuses on the efficient utilization of byproducts, traditionally used in low-value applications like animal feed. By reintegrating these nutrient-rich byproducts into the human food chain, Marico is reducing waste and championing a circular economy model, addressing both environmental impact and the need for responsible innovation.
Highlighting its food innovation prowess, Marico showcased its diverse product portfolio at the event, featuring theSaffola,True Elements, andPlixbrands.
Key products on display included Saffola Oils, Saffola Oats (including Cuppa Oats), Saffola Crunchiez, Saffola Muesli, Saffola Honey, and Saffola Soya.
From the Plix range, products like Apple-Cider Vinegar Effervescent, Glowy Skin Effervescent, Kids Grow Buddy, and Strength Protein Powder were on display.
True Elements showcased its Rolled Oats, Muesli, Granola, Seeds, Dry Fruits, and Trail Mix. During the event,True Elements also unveiled its upcoming range of Protein Bars, High Protein Savoury Oats, and Overnight Oats - further expanding its health-focused portfolio.
Driven by its purpose of "Make a Difference", Marico is committed to offering healthier, affordable food products that cater to the evolving nutritional needs of Indian consumers. Guided by nutritional science, consumer demand for wellness-oriented choices, regulatory frameworks, and continuous brand innovation, the Company strives to incorporate healthy ingredients and nutrients with inherent goodness into its product portfolio.
Published by HT Digital Content Services with permission from FoodTechBiz.