India, March 31 -- Thinking of the Mediterranean coast this summer? Or planning your next vacation but your bank balance says otherwise? Worry not, because Lay's has got you covered! With its latest limited-edition Flavors of the World range, Lay's is bringing internationally-inspired tastes to your fingertips. Featuring Mediterranean Pizza, Mexican Salsa, and Korean Chilli, this exciting new lineup promises a passport-free adventure for your taste buds.
Indian consumers are becoming increasingly adventurous when it comes to food, embracing diverse, and globally inspired flavors. According to industry insights, there's a significant rise in the consumption of food offerings with Korean flavors over the last five years, along with a substantial increase in the volume sales of products bringing Korean flavors to consumers.* As a frontrunner in the potato chips category and with commitment to flavor innovations, Lay's understands that the joy of exploring flavorful experiences around the world is not limited to travel. The Flavors of the World range is here to deliver internationally-inspired taste experiences to consumers in an accessible and familiar snacking format.
To celebrate the arrival of Flavors of the World, Lay's hosted an exclusive on-ground experience where fans, influencers, and snack lovers tasted the new flavors. The experience was designed to immerse guests in the essence of global culinary exploration, complete with interactive tasting stations and vibrant decor inspired by the regions behind each flavor. Meanwhile for the digital audience, the brand ambassadors, Ranbir Kapoor and Mahendra Singh Dhoni, are taking the excitement up a notch with a fun "Battle of Flavors" - where the duo engages in a playful showdown over their favorite Lay's flavors, sparking fan response and fun debates across social media.
Sharing her enthusiasm about the launch, Saumya Rathor, Marketing Director - Lay's, PepsiCo India, said, "Flavor is our language, and innovation is our craft. At Lay's, we don't just create chips; we curate experiences that transport our consumers across borders. With Flavours of the World, we bring globally-inspired tastes home, ensuring that every pack is more than just a snack; it's a journey of exciting, authentic flavors. Whether it's the zest of international spices or the comfort of a familiar crunch, every bite is crafted to excite, delight, and redefine the snacking experience."
"With Flavors of the World, we have created packaging that isn't just visually striking but is also transporting consumers to the heart of each cuisine. Every design element-from the vibrant color palettes to the intricate cultural motifs-was carefully chosen to reflect the essence of Korea, Mexico, and the Mediterranean. It's always exciting to see how design continues to remain imperative in building anticipation and enhancing the overall snacking experience," said Tanu Sinha - Head of Design, PepsiCo India & South Asia.
At an accessible price of Rs.10, Rs.20, and Rs.30, this range ensures that you don't need a passport to experience the world's most exciting snacking trends. Available across retail stores, e-commerce platforms, and quick commerce channels, Lay's Flavors of the World is making global taste adventures effortless and within reach.
Published by HT Digital Content Services with permission from FoodTechBiz.