India, June 16 -- Kezzler, a global leader in serialization and digital product identity solutions, is proud to announce its collaboration with GS1 Australia to support the region's transition to GS1 standards and cutting-edge technologies that enable smarter product journeys and deeper consumer engagement. This strategic partnership will empower brands across Australia and New Zealand with robust tools for product traceability, transparency, and digital transformation.
A major highlight of this collaboration is the addition of Scanbuy to Kezzler's product portfolio, which will play a pivotal role in driving consumer engagement. This aligns with GS1's advocacy-supported by the Australia and New Zealand Food & Grocery Councils-for standardized digital labels via SmartFacts.org.au, a digital platform that connects consumers with trusted product information.
Supporting GS1's Focus Industries
Kezzler brings deep expertise and proven solutions to support GS1 Australia's focus sectors-food, consumer packaged goods, and retail. By leveraging Kezzler's technology, GS1 Australia members can unlock the full potential of GS1 standards in an increasingly digital and connected marketplace.
1. Enabling the Transition to 2D Barcodes
Kezzler actively supports GS1's global 2D barcode initiative, which calls for the transition from traditional linear barcodes to advanced 2D barcodes such as QR codes. Through Kezzler and Scanbuy solutions, businesses are equipped to:
Seamlessly implement 2D barcodes
Capture and share enriched data
Improve traceability
Deliver engaging digital experiences for consumers
Kezzler's infrastructure is fully aligned with GS1 Digital Link standards, offering a scalable path to modernization for brands ready to adopt next-generation product labeling.
2. Driving Product Traceability with EPCIS
A cornerstone of the partnership is the integration of Electronic Product Code Information Services (EPCIS), a GS1 standard that enables real-time, event-based tracking of products across the supply chain. Kezzler's secure and scalable platform integrates seamlessly with EPCIS, enabling businesses to:
Capture granular data on product location, status, and movement
Establish interoperable event repositories
Enhance visibility and responsiveness across the value chain
This approach empowers brands to not only meet compliance and transparency goals but also derive valuable insights from supply chain data.
Fast-Tracking Trust and Transparency in ANZ
Through this collaboration with GS1 Australia, Kezzler is committed to accelerating the region's shift toward a more transparent, efficient, and consumer-centric product ecosystem. By supporting initiatives like EPCIS and digital labeling via SmartFacts, Kezzler aims to build a future where consumers are empowered with reliable product information and businesses gain enhanced control and visibility across every stage of the product journey.
Published by HT Digital Content Services with permission from FoodTechBiz.