India, Jan. 31 -- Healthy ageing is gaining importance in India as life expectancy rises. By 2050, over 20% of the population is expected to be above 60 years old. Encouraging healthy ageing is crucial for a growing elderly demographic to stay active and independent.

Preventative healthcare on the rise in India

A recent India Nutraceutical Market Research Report (2021-2032) by MRA Reports highlights a growing consumer awareness of preventive healthcare, driving an increasing demand for nutraceutical products.

As India's population ages, conditions such as diabetes, cardiovascular diseases, and arthritis are becoming increasingly common, placing strain on healthcare systems. Emphasizing healthy ageing habits and prioritizing preventative health solutions can empower older adults to help mitigate these challenges and potentially delay the onset of such conditions.

Healthy ageing opportunities in India from leading ingredient innovators like Aker BioMarine

Aker BioMarine's flagship ingredient, Superba Krill Oil, is poised for substantial growth across India, especially in the healthy ageing category. As a multi-nutrient marine phospholipid complex, Superba Krill Oil contains high-quality omega-3 EPA & DHA, choline, and astaxanthin. Its unique phospholipid structure ensures superior absorption of these essential nutrients, directly benefiting cellular health-a key factor in overall wellness and ageing.

But it's not just about the older population. Younger generations can also take krill oil as a long-term preventative health solution as keeping your body healthy is a lifelong journey, and krill oil helps to support health at every age and stage.

Scientific research supports the positive effects of Superba Krill Oil for healthy ageing and cellular health

Healthy ageing is closely linked to the health of our cells, and Superba Krill Oil supports cellular wellness. When it comes to healthy ageing, the real magic in krill oil is linked to its phospholipid advantage. Phospholipids are known by many as "molecules of life", and they are an integral part of the cell membranes contributing to cellular structure and function. Superba Krill Oil phospholipids deliver omega-3s and choline directly to the cell membranes helping to support cellular health. These nutrients are then transported throughout the body into the organs and tissues helping to support optimal well-being. Cellular health, in many regards, is one of the most important factors of overall health as you cannot have a healthy body without healthy cells

Science plays an important role to better understand how we can impact and improve the life quality of an ageing population. A recent study published in Aging, found that krill oil promotes healthy ageing by slowing down many of the processes of ageing in cells and tissues.Krill oil protects neurons from ageing-related degeneration, a key finding that presents huge potential for the nutraceuctical industry. Ingredients like Superba Krill Oil, that target healthy ageing on the cellular level, will be a major part of the conversation.

Krill oil is an effective solution for heart health and beyond

Maintaining your heart, joint and muscle health are important markers in healthy ageing and can significantly impact quality of life and overall well-being as you age. When it comes to ageing, omega-3 fatty acids have been a staple for heart health for many years as they are proven to protect the heart by influencing key risk factors for heart disease. Krill oil is an effective solution for heart health as it significantly reduces triglyceridelevels in the blood (an important measure of heart health) and increases the Omega-3 Index. Furthermore, krill oil does not raise LDL cholesterol levels, which is often called 'bad' cholesterol. To date, there are 8 published human trials on krill oil's effect on heart health.

Previous studies have focused on the scientific aspects of healthy aging from a joint and muscle standpoint. A 2022 study,led by the cardiovascular and medical sciences division at the University of Glasgow, found that just four grams of krill oil per day can benefit the skeletal muscle function in older people. Another recent study in Australia showed that participants consuming krill oil experienced improvement in knee pain, stiffness, and physical function.

The future for krill oil and healthy ageing

Aker BioMarine Human Health Ingredients will be onsite at Vitafoods India 2025, where the company will share its latest advancements in healthy ageing science and innovative product concepts. The event, a premier gathering for the nutraceutical, functional food, and dietary supplement industries, will take place from February 5th to 7th, 2025, at the Jio World Convention Center in Mumbai (Pavilion 1-2, Booth # H08).

For more information: https://www.superbakrill.com/blog/the-countdown-to-vitafoods-india-2025-has-begun

Published by HT Digital Content Services with permission from FoodTechBiz.