India, April 21 -- Hindustan Unilever Limited (HUL) has announced the launch of Liquid I.V. in India, the No.1 powdered hydration brand in the United States and the largest brand in Unilever's Health & Wellbeing Collective, a global business focused on the fast-growing vitamins, minerals, and supplements (VMS) market.
Acquired by Unilever in 2020, Liquid I.V. has experienced phenomenal success, quadrupling in size within four years. With its science-backed hydration formula and rapid global expansion, the brand is now available in seven key markets: the US, UK, China, Canada, Australia, Mexico, and India.
Why Hydration Matters
The human body is composed of approximately 60-70% water, making hydration a critical component of overall health and wellbeing. Whether it's a hectic day commuting to work, an intense gym session, or time spent outdoors, fluid loss can lead to dehydration and impact energy, focus, and performance.
Recognizing this, Liquid I.V. was created to deliver more effective hydration than water alone by optimizing electrolyte and vitamin absorption.
Science-Backed and Optimized for Performance
Liquid I.V. is formulated using Cellular Transport Technology (CTT), which features an ideal ratio of glucose, sodium, potassium, and essential vitamins to ensure faster and more efficient hydration. The glucose-sodium transport mechanism enhances water absorption and distribution across the body at a cellular level.
The product is free from artificial sweeteners and caffeine, contains all-natural flavors, is gluten-free, and is tailored for health-conscious consumers seeking clean hydration solutions.
A Convenient Solution for Active Lifestyles
Packaged in a handy stick format, Liquid I.V. sachets are easy to carry-fitting seamlessly into gym bags, pockets, or travel kits. While originally created for sports and athletic recovery, its versatility makes it an ideal hydration companion for day-to-day use by consumers leading dynamic and demanding lives.
Flavors Tailored for India
To cater to Indian preferences, Liquid I.V. is being launched in three refreshing flavours:
Acai Berry
Brazilian Orange
Lemon Lime
These flavours were chosen based on insights into Indian taste preferences and rising consumer demand for hydration products that combine functionality with great taste.
Availability
Liquid I.V. is now available for purchase online at www.liquid-iv.co.in, as well as on Amazon and Blinkit, making it easily accessible to health-conscious consumers across the country.
With this launch, Hindustan Unilever continues to expand its wellness and functional beverage portfolio, offering science-led solutions that enhance everyday life.
Published by HT Digital Content Services with permission from FoodTechBiz.