India, Feb. 25 -- India, renowned as the land of agriculture, boasts varied climatic conditions and multiple locations, making it primed to become a global leader in processed food exports. The country's abundance of agricultural resources, strategic location, proximity to food-importing nations, and extensive network of academic, research, and training institutions for the food processing industry bolster this potential.
According to an IBEF report, the Indian food processing industry has seen rapid growth in the last five years, with an average annual growth of 8.3%. The food business is likely to be one of the large contributors to the growth of the economy. The market size was estimated at USD 866 billion by 2022, and the domestic food market is projected to grow by over 47%, reaching a value of USD 1,274 billion by 2027. The industry is expected to grow in the coming years with a compound annual growth rate of 7.23% through 2027.
Artisante, a vibrant and diverse food processing manufacturing company, is passionate about producing artisanal products that highlight craftsmanship and sustainability. They have attracted a loyal customer base that is drawn to their unique offerings. However, scaling production while maintaining product uniqueness posed a significant challenge. Kladana, with its expertise, transformed the food manufacturing operations of Artisante and was a perfect partner on this journey.
Challenges Faced by Artisante
Artisante, which was launched right before the global COVID pandemic, managed to survive even when there was a global food crisis, rather than manage to even strive and not just survive. However, it faced certain challenges:
Inefficiency due to Manual Production: Manual business processes led to inefficiencies. Tasks took longer and inconsistencies arose from human error.
Scalability Woes: With increasing consumer interest, scaling up business operations became challenging. Artisante needed a solution that could grow with the brand.
Inventory Maze: Managing inventory became a complex puzzle for the company, especially as they grew significantly over the years since their founding in 1998. With a vast range of raw materials and finished products, the task of overseeing their inventory and monitoring stock levels proved to be a major challenge.
D2C Sales Challenges: Artisante, being a D2C company, encountered several sales challenges, including order fulfilment, inventory management issues, accurate inventory tracking post distribution and the need for precise sales data and analytics.
The Game-Changing Solution from Kladana
Kladana introduced a new approach and offered Artisante effective solutions to address their operational challenges.
Embracing Manufacturing Automation: To make production at Artisante smooth and efficient, Kladana implemented its manufacturing module which allows creating production orders & BOMs, report generation, shop floor workers task assignment, production progress monitoring, and more. By introducing automated tracking and monitoring tools, they enabled Artisante to oversee each stage of the production process more effectively. This enhanced visibility helped identify bottlenecks, reduce lead times, and maintain optimal output levels. With routine tasks automated, Artisante could focus more on creativity and strategic growth.
Inventory Optimization: Kladana enhanced Artisante's inventory management with advanced tracking systems providing real-time visibility into stock levels. This optimization enabled Artisante to better forecast demand, analyze stock movements, conduct accurate inventory counts, and identify inventory discrepancies.
Supply Control: Kladana implemented purchasing management tools to ensure the timely supply of raw materials for upcoming production orders. By streamlining these processes, Kladana contributed to a more agile supply chain, improved collaboration with counterparties, and ensured consistent production quality.
Addressing Sales Challenges: Kladana helped Artisante, a D2C company, overcome sales challenges by streamlining online sales processes and automating sales analytics reporting. This reduced the manual workload, enhancing operational effectiveness and allowing Artisante to focus more on customer engagement and satisfaction without compromising on quality.
Impact of Kladana's Technology
Artisante, led by Director Amit Madnani, faced significant challenges in managing raw materials and finished goods. The company's primary goal was to simplify the processes of purchasing supplies, converting them into finished products, and ultimately selling them. Over time, their previous solutions fell short, as they were focused on inventory management for resellers, lacking the flexibility needed for effective warehousing and production management.
With the implementation of Kladana, Artisante transformed its manufacturing management processes. Production operations became more streamlined, and the planning and purchasing of raw materials were significantly more efficient. Kladana's user-friendly interface allows the purchasing manager to easily access sales estimates, determine raw material requirements for different products, and create purchase orders - all from a single screen.
Learn more about production management in Kladana
Amit Madnani highlighted the practical benefits of using Kladana compared to their previous software. In the past, if a production manager needed to remove surplus units from inventory, they were forced to create a zero-rupee sale for those items - a cumbersome workaround. With Kladana, this process became straightforward, allowing them to simply delete the surplus items without any hassle.
Kladana's analytics tools have also proven valuable for Amit, providing insights into wastage, staff wages, and the excess use of raw materials in production. These analytics support Artisante's ongoing efforts to refine their operations and drive business improvement.
Ms. Aleksandra Malhotra, the Director of Kladana in India, stated, "At Kladana, we believe that combining technology with traditional craftsmanship is essential to empowering food brands like Artisante. Our focus is on bringing order to the complexities of operations - whether it's in warehouses, sales, documentation, or production lines. Our aim is to streamline processes for food brands like Artisante, boosting their efficiency while preserving their core values. The solution we provided to Artisante highlights how technology can creatively address manufacturing challenges, leading to enhanced operations without disrupting their established value chain."
Read the full story on Kladana blog
This case study underscores the critical importance of collaboration within the food sector, demonstrating how companies can access the necessary resources to adapt and thrive in a changing environment. Artisante produces wonderful, handcrafted products, and their unwavering commitment to quality has positioned them at the forefront of the gastronomy business.
Learn how Kladana supports Food & Beverage Manufacturing SMEs
About Kladana
Kladana is a global leader in cloud-based ERP software solutions, designed specifically for small to mid-sized manufacturing and wholesale companies. Founded in 2007 with headquarters in Moscow, Russia, Kladana serves over 3 million registered users across Russia, Central Asia, Eastern Europe, and India. Operating in over 10 countries with a team of more than 400 employees and 4 offices in Russia, Kazakhstan, Uzbekistan and India, Kladana serves over 50 thousand daily active businesses with the help of its talented software engineers, designers, marketing and customer care specialists to create one of the best solutions for MSME.
With a robust suite of tools encompassing inventory, production, sales, purchasing, financials, and counterparty management, Kladana streamlines and automates business processes to enhance operational efficiency. Kladana's ERP supports the emerging Indian market, aiding D2C brands and manufacturers with advanced features like multi-level BOMs, automatic unit cost calculations, and production scheduling. Kladana integrates seamlessly with popular CRM, e-commerce, and accounting platforms, offering a scalable, pay-as-you-go model.
About Artisante
Artisante is a premium brand specializing in artisanal chocolates, gourmet nut butter, and premium Indian estate coffee. They offer a diverse range of products, including dark, milk, and ruby chocolate bars, as well as various sampler packs and gifting options. The brand focuses on quality and craftsmanship, catering to chocolate lovers and coffee enthusiasts alike, and emphasizes curated gifting experiences for special occasions.For more information,
Visit: https://artisante.in/
Published by HT Digital Content Services with permission from FoodTechBiz.