India, Aug. 5 -- A daring new player has entered the Indian consumer landscape. GOONDA, a bold lifestyle brand founded by a powerhouse team of industry veterans and actor-entrepreneur Karan Tacker, officially launches with a dual offering: El Goonda, a premium 100% Indian-made agave spirit, and Goonda Energy, a flavour-forward range of energy drinks. After successful trials in Maharashtra and Goa, GOONDA is now gearing up for a nationwide rollout.
Born during the pandemic from friendship, vision, and a drive to create something refreshingly original, GOONDA blends global sensibilities with Indian authenticity. The founding team brings together deep expertise in alcohol distribution (Amol Sethi), beverage production (Ashish Jasuja), global and digital branding (Prasad Iyer), finance (Bhushan Khandelwal), international trade (Harshil Vithlani), and cultural storytelling (Karan Tacker).
"We didn't just want to launch a brand. We wanted to build a movement-a lifestyle that celebrates rebellion, freedom, and the new Indian voice," said Karan Tacker, Co-founder & Director - Marketing & PR
El Goonda - Made in India, Inspired by the World
GOONDA's flagship spirit, El Goonda, is crafted entirely from 100% Indian-grown agave, boldly rejecting the temptation to import from Mexico. Offered in Silver and Reposado variants, El Goonda also introduces playful infusions like Cafe (Coffee), Picante (Spiced), and Strawberry, delivering a refined sensory experience-ranging from smoky vanilla and citrus to bold berry sweetness. Each expression is bottled in distinctive, compact 180ml flasks, designed for convenience and a touch of swagger-perfect for festivals, house parties, or on-the-go indulgence.
"Even the bottle design reflects our ethos-pocket-sized, literally and financially. It's about being fun, distinctive, and accessible," said Karan Tacker.
Goonda Energy - Fuel for Hustle and High-Octane Living
GOONDA's second offering, Goonda Energy, caters to the country's booming nightlife and hustle culture. Launching with an Original, Sugar-Free Bubblegum, and Unmissable Cola, the energy drink range is engineered not just to energize but to entertain, bringing bold flavors to the forefront of the functional drink segment.
"GOONDA landed earlier this year in Goa. We are actively expanding across Mumbai and Pune, and by end of FY 2025, we'll be in four more states. Global expansion is on the cards for 2026," said Amol Sethi, Founder & Head of Sales.
Starting August 2025, El Goonda and Goonda Energy will be available at select premium retail outlets, high-energy bars, and lounges across Goa, Mumbai, and Pune. A full metro rollout across Delhi NCR, Bengaluru, Hyderabad, and more is planned by the end of the year.
GOONDA isn't just a brand-it's a cultural statement. With an unapologetic attitude, flavor-packed offerings, and deep Indian roots, GOONDA is ready to lead a lifestyle revolution in India's alcobev and functional beverage sectors.
Published by HT Digital Content Services with permission from FoodTechBiz.