India, Jan. 28 -- At a time when speed has replaced patience and convenience has overtaken craft, CHACHAS, a heritage-inspired food brand from Mohali, Punjab, has officially entered the Indian market with a mission to revive the disappearing art of traditional chulha-to-jar pickling, aiming to bring its slow-cooked flavors to 10 million people across India.

Rooted in ancestral Punjabi recipes, CHACHAS manages every step entirely in-house at Sohals residency from hand-selecting ingredients and whole spices to slow cooking, natural ageing, and final packaging. This end-to-end approach ensures uncompromised quality, consistency, and authenticity in every jar.

What sets CHACHAS apart in an industry often challenged by hygiene and sourcing concerns is its family-led model . With no external labour involved, the founding family oversees every stage from sourcing and cooking to packaging, label design, and even the website. Hygiene is not just a compliance requirement but a personal commitment: the same pickles sold to consumers are enjoyed by the founders children. This dedication is reflected in strong consumer loyalty, with 6070% of customers returning for repeat purchases.

Even before its market debut, CHACHAS successfully defended a trademark challenge from ITC under Class 29 in 201819, underscoring the brands integrity and long-term vision.

Founded by the chachabhatija duo Manpreet Singh and Ravinder Singh, CHACHAS revives homestyle pickles made using time-honoured methods once common in Punjabi households. Unlike mass-produced condiments, every jar begins on a slow-burning flame, allowing spices to bloom naturally and flavours to mature patiently.

Facing a trademark objection early on taught us the importance of building a brand the right way from day one, said Manpreet Singh, Founder, CHACHAS. We didnt just want to sell a product; we wanted to preserve a memory. Our goal is to keep the fire of traditional pickling alive.

We take it straight from the stove to the jar, added Ravinder Singh, Co-Founder, CHACHAS. Its not just a pickle, it's a piece of home that time couldnt change. Were bringing the village to the city, one jar at a time.

Beyond tradition, CHACHAS is redefining pickles as a new-age snacking category rather than just a side dish. The brand aims to build a strong community of consumers who value authenticity and flavour, with the long-term vision to become Indias most trusted homestyle pickle brand, known for ethical practices and uncompromising quality from kitchen to consumer.

Product Range & Pricing

Non-Vegetarian Pickles: Starting at 498/-

Vegetarian Pickles: Starting at 356/-

Popular offerings include Chicken Pickle, Punjabi Mutton Pickle, Noor-E-Gudh, Green Chilli Pickle, Green Mango Pickle, Mixed Vegetable Pickle, and Lemon Pickle, celebrating bold regional flavours while ensuring quality, safety, and consistency.

CHACHAS products are available online at www.chachaspickle.in, with plans to expand through quick commerce channels across India.

Published by HT Digital Content Services with permission from FoodTechBiz.