India, April 23 -- Axxence Corporation, a leading U.S. provider of natural aroma ingredients and part of the Axxence Group, announced the acquisition of Purely Natural, a Florida-based supplier of high-quality natural flavor ingredients. This strategic move continues Axxence's expansion in the U.S. market and enhances its commercial capabilities with the addition of experienced industry leadership.
As part of the transaction, Bob Kleinhenz, President & CEO of Purely Natural and a recognized leader in the flavor and fragrance industry, will join Axxence Corporation as Commercial Executive Vice President. Bob Kleinhenz brings decades of market insight and customer-focused expertise and will play a key role in driving the Group's commercial strategy across North America.
"Joining the Axxence team at this exciting stage of growth is an incredible opportunity," said Bob Kleinhenz. "I've long admired Axxence's market-leading commitment to quality, innovation, and sustainability. With Purely Natural becoming part of the Group, I look forward to enhancing our customer-centric focus, while helping to unlock the full potential of the Axxence platform."
"We are excited to welcome Purely Natural and Bob Kleinhenz into the Axxence family," said Michael Klamm, chief executive offcier of Axxence Corporation. "Bob Kleinhenz's leadership and deep customer understanding will be invaluable as we expand our global presence and continue delivering exceptional value to our customers through innovation, responsiveness, and quality."
Ron Honing, group chief executive officer of Axxence, added, "This acquisition marks another milestone in our international growth strategy. With the addition of Purely Natural and Bob Kleinhenz's commercial expertise, we are stronger. This union not only enhances our capabilities in sourcing, production, and service, but also extends the value we deliver to our customers across the globe. We are confident that by combining our strengths, we will accelerate innovation, deepen sustainability, and expand our portfolio to better serve the evolving needs of the flavor and fragrance industry."
The acquisition follows Axxence's successful integration of Natural Advantage and reflects its ambition to become a global leader in natural aroma ingredients. Purely Natural's customers will benefit from access to Axxence's broad product range, technical know-how, and commitment to sustainability, compliance, and quality.
The transaction includes the full purchase of Purely Natural's shares, encompassing its operations, intellectual property, and customer relationships. Purely Natural will continue to operate from its Florida base, now as part of the Axxence Group.
The transaction was successfully completed in mid-April. Both parties have agreed not to disclose the purchase price.
Published by HT Digital Content Services with permission from FoodTechBiz.