India, May 23 -- Aquaconnect, an integrated seafood company, has launched BluTik-a digital seafood inspection platform designed to bring transparency to seafood quality inspection by digitizing the QC process to bring visibility and reliability in sourcing for international buyers, providing confidence at the consignment level.
Through BluTik, Aquaconnect aims to address inefficiencies in the seafood trade-particularly the lack of transparency and verifiability in quality inspection. Traditional QC processes often take days, rely on fragmented documentation, which hinders the decision making abilities for buyers.
BluTik enables tamper-proof inspection reports with real-time geo-tagging, timestamps, and visual sampling audits, ensuring these reports are completely verifiable with layers of authencity and transparency. By digitizing inspections directly at the supplier level, BluTik offers buyers instant access to trusted QC reports, enabling them to evaluate product condition before a shipment leaves the facility. This reduces ambiguity, improves buyer confidence and helps in decision making.
BluTik is part of Aquaconnect Global, the company's international sourcing division that connects overseas seafood buyers with suppliers in India and other seafood-producing countries. International buyers benefit from a single-point, end-to-end sourcing experience, with access to certified suppliers. This makes Aquaconnect Global a sourcing partner with built-in traceability and heightened visibility into the seafood value chain.
Aquaconnect's strength extends beyond sourcing. The company has built deep operational capabilities in India's seafood sector - addressing the inefficiencies in the seafood production and consumption value chain. It also enables formal credit for its suppliers and assisting them to procure raw material efficiently to fulfil export orders on time. This integration allows the company to prioritize consignments for its buyer partners.
Launched as a dedicated vertical in 2024, Aquaconnect Global has already demonstrated strong early traction within a short span. The platform has facilitated exports from Indian and non-Indian origins-enabling trade routes such as Vietnam to the UAE, and shipments to Spain, demonstrating its role as a versatile, cross-border sourcing enabler. Today, Aquaconnect Global is already catering to seafood buyers across key global markets, including Japan, Vietnam, Europe, the United States, and China, while also engaging suppliers across multiple production hubs globally.
As sustainability-conscious consumers and global regulators increasingly demand traceability and sourcing transparency, Aquaconnect envisages BluTik to lay the groundwork for a more connected, transparent, and reliable global seafood supply chain. The company is actively working to align BluTik's traceability architecture with global standards such as the Global Dialogue on Seafood Traceability (GDST).
Seafood buyers often operate with limited visibility into what they're sourcing - and suppliers have lacked the tools to prove their credibility. BluTik solves both sides of that problem by delivering real-time, digital evidence of quality and compliance. Today, seafood sourcing demands more than just supply - it demands transparency, speed, and consistency. Our goal is to elevate the sourcing of traceable, verifiable seafood and offer food choices that align with the values of sustainability-conscious consumers." - Arpan Bhalerao, chief growth officer, Aquaconnect Global.
Looking ahead, Aquaconnect plans to strengthen its global vertical with dedicated programs focused on trade financing, processor marketing support, and international buyer engagement. One such initiative is the upcoming "Blue Food Heroes" campaign, which will highlight the capabilities, sustainability efforts, and stories of Aquaconnect's supplier network. This initiative aims to foster greater visibility and recognition for producers who align with the growing global demand for traceable, responsibly sourced seafood.
From real-time digital verification to end-to-end sourcing assistance, Aquaconnect is positioning itself not just as a participant in the global seafood trade - but as a foundational enabler of a transparent, tech-enabled, and resilient seafood supply chain.
Published by HT Digital Content Services with permission from FoodTechBiz.