Accenture, Qualcomm and Kellogg team up to create eye-tracking VR solution for retailers

NEW DELHI, Feb. 15 -- Accenture, Qualcomm and The Kellogg Company have teamed up to create a virtual reality (VR) merchandising solution that determines the best way for retailers to stock their shelves. Using eye-tracking technology and mixed reality software, the VR headset immerses consumers in a full-scale, simulated store.

The technology then allows the headset wearer to move through the store, shop, pick up products and place them carts.

It also monitors what consumers look at, for how long and why. This allows companies to reach more geographically dispersed consumers and conduct market research more effectively.

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