Sri Lanka, Nov. 24 -- By Robert Antony

COLOMBO - India's outbound travel market is rapidly expanding, with over 30 million Indians now travelling abroad annually. Sri Lanka, just an hour's flight away and sharing deep cultural and historical connections with India, is strategically positioned to benefit from this growing demand.

But Sri Lanka must move with clarity and strategy, says Harikishore S, Joint Secretary, Indian Ministry of Tourism. In a brief yet wide-ranging interview with Virakesari during his visit for the 'India-Sri Lanka Tourism Connection: From Ganges to Kelani' summit in Colombo, he outlined how the country can sharpen its tourism appeal: by offering targeted experiences for different age groups, building niche identit...