New Delhi, Nov. 19 -- Nepali traders participating in the International Trade Fair in New Delhi said that the Rs855 billion trade deficit with India could be slashed by effectively promoting domestic products and services in the Indian market.

Almost 65 percent of Nepal's foreign trade is conducted with the southern neighbour.

Pointing out the need for sufficient recognition and branding of Nepali products, the traders said that recognition was a bigger problem than quality. For this reason, creating brand logos and other promotional efforts is necessary as the attraction for Nepali products is increasing, they said.

Sita Kushwaha has a stall at the fair displaying pashmina products. "There is a lot of interest in Nepali products, but ...