Nepal, May 2 -- In the digital age, professional athletes are no longer just performers on the field-they're also creators, influencers, and storytellers. Around the world, established and emerging sporting stars are curating their lives , turning training sessions and post-match celebrations into content for millions of followers. While this trend brings exposure and commercial opportunity, it also invites a question: Are athletes now spending more time perfecting their image than perfecting their performance?

As Nepali athletes chase visibility in a crowded and competitive world, many are increasingly turning to social media not only to share their journeys-but to shape themselves.

As coaches, we search for athletes with grit and resi...