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Learning to compete with purpose

Nepal, June 20 -- In the span of a few days, the Nepal national team faced two very different footballing challenges. Against Hong Kong, we played a side with the experience, structure, and speed to e... Read More


TikTok to the touchline: Coaching Gen Z

Nepal, May 16 -- Coaching the Nepali men's national football team is a privilege. It is also a lesson in anthropology-the science of human beings. Today's players are not just athletes. They're digit... Read More


Spotlight or sideline? Nepali sport's social media dilemma

Nepal, May 2 -- In the digital age, professional athletes are no longer just performers on the field-they're also creators, influencers, and storytellers. Around the world, established and emerging sp... Read More