Kathmandu, Aug. 22 -- In today's age, social media plays a central role in our content consumption. With their short-form reels and videos, platforms such as TikTok and Instagram have shortened attention spans, captivating audiences in mere seconds. This digital shift has also opened doors for creativity, allowing anyone with an account to showcase their talents to a broad audience. During the lockdown, for instance, many posted videos of cooking, art, and music, gaining recognition directly from their presence. This has been particularly evident in Nepali music: while established singers with a legacy continue to enjoy a dedicated following, a new generation of artists rising from YouTube and other social media platforms has amassed mill...