India, July 11 -- Zoom has just pulled off a quiet power move. What started as a video conferencing app for virtual meetings is now aiming to become something much more powerful. A central command hub for all your work, whether it happens inside Zoom or far beyond it.

At the heart of this shift is Zoom's newly launched agentic AI capability. It's built around the Custom AI Companion, now available as an add-on for £12 per user per month. This isn't just another AI assistant that writes meeting notes or responds to chat messages. This is something far more deliberate and intelligent. It connects Zoom with 16 third-party platforms, including heavyweights like ServiceNow, Jira, Asana, Box, Google Drive, Microsoft Teams, Slack, Notion, ...