India, June 10 -- In the last decade, Software-as-a-Service (SaaS) has revolutionized the way companies utilize technology, making it more scalable, flexible, and affordable. In India, SaaS has been welcomed as a key enabler of digital transformation, particularly of the country's 63 million-strong SME base. As the SaaS market becomes increasingly crowded, a contradiction has arisen: though digital tools have never been more accessible, real adoption and ROI within SMEs are dismayingly low.

This problem is not exclusive to India. In more developed economies like the US and fast-developing ones and the UAE, companies are also facing SaaS overload. However, in India, digital literacy, infrastructure deficits, and cost consciousness, along ...