Gurgaon, Feb. 4 -- India, home to 1.4 billion people, is one of the largest telecommunications markets globally with approximately 900 million mobile users. This growth is driven by increasing demand for mobile and data services, particularly in rural areas.

Vodafone Idea (Vi) holds a market share of over 20%, serving 220 million customers with mobile connectivity, data services, and enterprise solutions. In addition to core telecom services, Vi provides value-added services such as OTT video streaming, bill payments, and flight bookings.

Evolving Data Services in India

Over the past decade, India's telecom sector has seen a shift toward data-driven services, particularly in rural regions transitioning from 2G to 4G and 5G networks. R...