India, Jan. 29 -- The TO THE NEW GenAI conversational search marks a practical deployment of generative AI within a live digital environment. The company has launched the solution on its own website to simplify information discovery while reinforcing its AI-first approach to digital engineering.

Positioned as a reusable accelerator, the implementation is intended to demonstrate how GenAI can be embedded directly into digital experiences rather than remaining limited to experimentation or conceptual pilots.

As enterprises explore generative AI, many continue to struggle with translating strategy into business-ready applications. The conversational search initiative is positioned as a working example of how GenAI can be applied in a simpl...