India, Jan. 30 -- Artificial intelligence has become central to how retailers envision the future of competitiveness, agility, and customer experience. Yet, despite strong executive conviction, the journey from experimentation to enterprise-wide intelligence remains slow. A new study by Tata Consultancy Services, a global leader in IT services, consulting, and business solutions, highlights a striking gap between AI ambition and execution across the global retail sector.

The TCS Global Retail Outlook 2026 study finds that while AI is ranked among the most critical enablers for retailers, most organisations have made limited progress in deploying AI at scale. The research suggests that retail's AI adoption remains largely surface-level, w...