India, July 11 -- Salt Attire, a women's workwear brand, has integrated Staqu Technologies' AI-driven video analytics platform, JARVIS, into its physical stores to elevate customer engagement and streamline operations. The adoption aims to deliver actionable insights into shopper behaviour, such as footfall trends, dwell times, and staff responsiveness, enabling the brand to refine store layouts and increase conversion rates.

JARVIS allows Salt Attire to monitor how quickly and effectively staff engage with customers, providing a data-backed approach to improving service quality and overall satisfaction. In an increasingly competitive retail environment, these insights are essential for delivering more tailored and efficient in-store exp...