India, Dec. 18 -- The Salesforce agentic marketing acquisition marks a significant step in the company's push toward building agent-first enterprises. Salesforce has signed a definitive agreement to acquire Qualified, a provider of agentic AI marketing solutions focused on engaging and converting inbound buyers.

The transaction is intended to expand Salesforce's ability to deploy autonomous marketing agents that can qualify leads, nurture prospects, and generate pipeline with minimal human intervention.

Qualified's core offering centres on an always-on AI marketing agent designed to transform websites into conversational, multi-modal engagement channels. These agents interact with inbound buyers, qualify intent, and schedule meetings, h...