Gurgaon, April 14 -- The digital marketing landscape in India has undergone the most evolution in recent years. Riding on the back of the Digital India initiative, supported by the mushrooming of several consumer-first and D2C brands, the digital marketing landscape today is truly fertile and poised for major transformations. To the same end, here's taking a deep dive into various trends that emerged in 2024 and taking a closer look at how the sector is going to evolve further in 2025:

1. AI-Led Automation Defining the Future It's difficult to talk about digital marketing trends without mentioning AI. From enabling personalised communication to automating several tasks on autopilot, AI is revolutionising all aspects of digital marketing....