India, Feb. 5 -- Pure Storage announced updates to its partner programs for resellers, managed services providers (MSPs), and distributors, aiming to strengthen its 100% partner go-to-market strategy. The changes focus on creating a differentiated, solutions-led experience, with deeper enablement and new program tiers.

Amy Fowler, General Manager, Commercial Line of Business, stated that the evolution builds on last year's foundational updates. She highlighted the introduction of the Ambassador tier and emphasized services, simplified engagement, and the company's dedication to an indirect-first business model.

The updates prioritize verified technical expertise, solution specialization, and operational impact over volume-based particip...