India, Jan. 8 -- Peeved by the alleged unethical channel policies, the Sangamam IT Association of Kanyakumari district has decided to intensify its protest against Lenovo, officially deploying "Boycott Lenovo" posters throughout the district. The association has also escalated the matter to the Confederation of IT Associations (ConfedITA), Tamilnadu Vanigar Sangankalin Peramaippu (Federation of Tamil Nadu Merchants' Associations) and the Nagercoil Chamber of Commerce to gain broader trade support.

The dispute between the association and the company owns its origin to Lenovo's decision regarding a new retail store in Marthandam. The association alleges that Lenovo ignored qualified local members, despite being provided with a list of will...