India, Jan. 19 -- For Punjab's IT channel ecosystem, collective action has never been optional. It has been a necessity. That message came through clearly from Gurpreet Singh, President of the Ludhiana Computer Association (Association of Computer Entrepreneurs) and State Coordinator of FAIITA, on behalf of PACT.

Watch full interaction here:

YouTube

Explaining the origins of PACT, Singh traced it back nearly a decade, when unchecked online selling began hurting offline partners. Punjab, he noted, was among the first states to collectively push back, engaging vendors directly and highlighting the long-term risks of sidelining the physical channel. That movement eventually aligned closely with FAIITA, creating a wider national umbrella f...