Gurgaon, May 17 -- Emerging IT startups face a special challenge in the fast-paced world of technology: finding a niche in a crowded, constantly changing market. A strong go-to-market (GTM) strategy is the key to turning an innovative concept into a profitable company. A GTM strategy is more than just a road map for IT startups, where competition is intense and innovation happens at breakneck speed. It's a survival kit. Here's how up-and-coming IT companies can create a GTM strategy that works, scales, and follows current trends.

Begin with a Value Proposition that is razor-sharp Any effective GTM strategy must start with a clear value proposition. Startups in the IT industry need to explain why their solution is important and how it add...