India, Jan. 19 -- We've all been there. You hire the best UX engineers your money can buy, the ones having portfolios that make you go, "Wow". You throw every piece of design science, heatmapping, and A/B testing at your product. You build something that, on paper, is perfect. It's slick, it's intuitive, and it solves a real problem. But then, you launch it to the real world, the world of busy offices in Mumbai, scaling startups in Bengaluru, and traditional businesses in Indore. and something breaks!

Not the code. The experience.

The hard truth we often ignore in the SaaS world is that no two customers are the same. We love to group them into 'Personas', but at the end of the day, those are just boxes. Real people don't live in boxes, ...