India, July 31 -- India's SaaS market is booming, but behind the buzz lies a quieter revolution: how tech vendors are building their channel ecosystems. For IT partners, especially in the SMB and mid-market segments, three names keep recurring: Salesforce, Zoho and Freshworks. Each company is carving its own path, aiming to empower the partner community with tools, incentives and support systems that reflect their business DNA.

This article compares their partner programs, evaluating their strengths, quirks and ideal fit for Indian IT partners. If you're thinking about which vendor to align with or simply want clarity about what each ecosystem brings to the table, read on.

Salesforce has one of the most mature partner ecosystems globall...