India, Feb. 20 -- Databricks has appointed Ashraf Safdar as Asia Pacific and Japan Financial Services Go-To-Market Lead, reinforcing its focus on expanding financial services engagement across the region.

Based in Singapore, Safdar will lead the company's financial services GTM strategy in APJ, working with customers and partners across banking, insurance, and capital markets. The role is positioned to support institutions accelerating data and AI initiatives amid growing regional demand.

Junta Nakai, Vice President and Global Head of Financial Services, Cybersecurity and Public Sector at Databricks, said that financial services in Asia represents one of the company's fastest-growing segments. He noted that the business has reached a po...