India, Jan. 28 -- Data privacy is no longer a background concern. It sits at the centre of how digital trust is built, tested and, often, lost.

Every message a customer receives, every consent box they tick and every invisible data exchange happening behind the screen shapes that trust. As digital interactions deepen across banking, commerce, healthcare and public platforms, the margin for error has shrunk. One unclear message. One unexplained data request. And confidence slips away.

What stands out today is a clear shift in expectations. Users are not rejecting digital services. They are demanding control. They are willing to wait, pay more and even compromise on speed if security and transparency are visible upfront. From verified mes...